Despite the fact that these guys do not have an About Us page, the site nevertheless evokes trustworthiness. Perhaps its the uncluttered, un-hyped way they display their merchandise. This provides the impression of a no-nonsense company run by folks who are veterans in their business. I usually find the stock Yahoo! Store navigation bar to be quite ugly but, again, it works here for some inexplicable reason.
"I wanted to take this opportunity to thank you for all your assistance with my order. This being my first order with you has been such a pleasure. Great communication combined with great service. Gold Mountain Trading sets an example other companies should follow. I have told all my friends to visit your web site and encouraged them to buy from you. Thanks again for allowing me to have such a pleasurable shopping experience with you."